Social media marketing is the “big thing” when it comes to business promotion. It is your social media presence that creates brand recognition. It helps you scour the market for new customers also making sure you don’t forget the old relationships in the bid to create new ones. That is why entrepreneurs are dedicating more time and money towards marketing their business on social networking sites.
However, it has also been observed that hardly a few months into it, their marketing campaign begins to slow down. Most complain of no time while a few others point to an undertrained marketing team. Remember out of sight is out of mind and you do not want your company to go into oblivion only because it lacked a social media presence. What do you do? The most obvious solution is to put social media on autopilot. It lets you save time and also allows you to be consistent. It gives you an opportunity to reach out to an audience in different time zones.
As an entrepreneur, what you must do is schedule your posts so that they come out at regular intervals without flooding your fans with too much information to process at a time. There are various software programs and plug-ins that let you do so easily. You can create a queue of what you would like to share including posts, photos and videos as and when they come to your mind and schedule them for release after predetermined intervals or on certain dates and time. This way you will always have something interesting to share with your followers.
You can post any content to your blog or website and syndicate it across all media channels including Facebook, Twitter, LinkedIn and Google+. The content goes up on social media channels immediately after it goes up on your website. This one-click publishing dispenses with the need to copy and paste links or content to every social media site manually.
When you go autopilot, it is important to share ideas that are not time-sensitive. Posting outdated content will only show your audience that you’re not bothered about providing value to your customers and that you are only concerned about the promotion of your business. Resource lists, tips and tricks, FAQs are the safest content to work with when you opt for automation.
Speaking about social media sharing, it is not only about sharing content about the products and services you sell. The secret lies in engaging with other like-minded persons and thereby sharing and commenting on content posted by others too. You can share the latest news relevant to your business, especially trends that would start up a discussion or elicit responses.
For most social media platforms, you will require third party apps for successful sharing automation. There are several free and paid plug-ins you can use to automate social media sharing. You should choose one that is user-friendly and offers greater flexibility in terms of the number of accounts you can connect.
Putting social media sharing on autopilot can really take the burden off your shoulders and well-though off automation can help your business grow. However, you cannot only rely on it. Every once a while, take the time to do it manually to add that human touch to your business.
With more than 50 odd social media sites, an entire day might also seem less to keep up with all the activity on your accounts. A good third party app or plug-in will keep you covered. Sociplat will help you automate your social media accounts and enjoy the time to increase your sales.